Consumer behavior Essay Example | Topics and Well Written Essays - 2750 words - 1

Consumer behavior - Essay Example The main branch of Nintendo Company, Limited (NCL) is located in Kyoto, Japan. Over the years, Nintendo managed to establish its global offices in the United States, Canada, Australia, Europe, China, and Korea. (Nintendo - The Official Magazine, 2007) Nintendo DS, also known as NDS or DS which stands for ‘Dual Screen and Developers’ System (Nintendo DS, 2007a), is a handheld game console that is manufactured by Nintendo back in 2004. Similar to Game Boy Advance SP, NDS has a two LCD screens with a sensitive touch screen, built-in microphone, and is Wi-Fi capable in order to enhance the gaming experience of the players. In China, NDS or DS is known as iQue DS. The development and promotional activities of NDS is incredibly a success. After the first week of launching the new product, the company managed to sell 500,000 or more than 90% of its available Nintendo DS units. (Becker, 2004) During the same year, Nintendo DS successfully defeated Sony’s sales of PlayStation Portable or PSP with only 200,000 sold in Japan by mid-December. As of end of September 2006, Nintendo DS and Nintendo DS Lite have sold more than 26.82 million units. The purpose of this study is to enable the researcher to have a better insight on how to conduct a marketing audit on Nintendo DS. In order to successfully analyze the market segment of Nintendo DS, it is necessary for the all the Nintendo for the researcher to carefully study the product mix or the 4 P’s of NDS known as product, pricing, promotional activities, and place (market distribution). The market for Nintendo’s Game Boy has already reached its peak. In order to maintain the company’s current position on being able to grab the biggest market share on handheld gaming, it is crucial for the company to constantly develop and launch a more high-tech handheld console in the global market. There is a

Raising Achievement of Ethnic Minority Children Essay Example for Free

Raising Achievement of Ethnic Minority Children Essay This literature review would explore the barriers in raising educational achievements of ethnic minority students. As this is a broad area of concern the literature would examine two main barriers such as social background issues and English as Additional Language (EAL) while briefly looking at other barriers such as†¦ Statistical data collected from the Pupil Level Annual School Census (PLASC) 2002 would be analysed in respect to this group social economic status and its effect on their learning. The literature would outline the significance of raising achievement, particularly ICT teacher’s responsibility. This report would identify some strategies/solutions including pedagogical approaches to raising achievement which would be supported by research. The overall findings would illustrate why ethnic minority children underperform academically than their counterparts in school. INTRODUCTION It is important to recognise that ethnic minority pupils may fall into the category of low class low achievement. (Battle and Lewis 2010 pg35) said â€Å"a person’s education is closed linked to their life chances, income and wellbeing† it’s therefore, fair to say that ethnic minority communities are most likely to underachievement than others because of their socio-economic conditions. Language in education has long been the subject of attention by educationists at all levels. Initially as concerning the problem of teaching English to children for whom it is not a first language, The Swann Report 1985 pg385 Other drawbacks to raising achievement are institutional racism, lack of motivation, lack of suitable challenge, the appropriateness of activities and tasks, a mix-match of expectations, a perceived irrelevance of the activities and tasks. National Education Authority claim to be â€Å"raising achievement to higher levels and closing student achievement gaps are priorities in schools and communities at all economic levels and in urban, rural, and suburban settings†. (http://www.nea. org/home/17413. htm. Accessed 02/11/12) What is Raising Achievement? According to (DfES 0013-2006. Pg. 6) (Excel and enjoy) raising achievement means a â€Å"tailored education for every child and young person, that gives them strength in the basics, stretches their aspirations, and builds their life chances. It will create opportunity for every child, regardless of their background†. Teachers have a committed liability to enable all learners to attain and achieve their full potential, whether they are SEN (Special Education Needs), EAL (English as an Additional Language) or ethnic minority student. What is Ethnic Minority? The ethnic minorities in the UK, 50% are Asian or Asian British (Indian, Pakistani etc. ), 25% are Black or Black British (Black African, Black Caribbean etc. ), 15% are Mixed Race, 5% are Chinese and 5% are of other ethnic backgrounds. (http://www. historylearningsite. co. uk/ethnic_minorities_education. htm. Accessed 02/11/12) Cabinet Office defined it as â€Å"Ethnicity refers to cultural heritage (thus the term ethnic minorities can also be used to include White ‘ethnic’ minority groups in Britain, such as the Irish or people from other European countries). However, the systematic historical and continuing pattern of disadvantage for Black and Asian groups singles them out for special consideration†. (webarchive. gov. uk. Accessed 02/11/12). Barriers to Raising achievement Socio-Economic Backgrounds: Socio class can cause inequality in class which could in turn influence the achievement in children; (C. Stephen pg. 269) Social scientists have recognised the importance of an individual’s family socio economic status (SES) has an influence on the academic achievement of children since the mid-1960s. It could cause low their self-confidence and self-esteem â€Å"ethnic minorities may have special issues related to self-esteem. Because of prejudice, minority members are likely to see a negative image of themselves† ( DeLamater. J Myers. D pg. 88). (http://www. historylearningsite. co. uk/ethnic_minorities_education. htm) â€Å"Ethnic backgrounds that are less successful in education is because they have a higher percentage of pupils from working class backgrounds. Also the lower a childs class position, the lower their income. Bangladeshi, Pakistani and Black pupils are more likely to be raised in low income families. This can affect how well they do in school because lack of funds means lack of school equipment, less favourable working conditions e. g. cold house, no desk etc. This inequity could lead to poor or erratic attendance which was cited as a contributory factor to poor attainment in several schools. Table1 the Pupil Level Annual School Census (PLASC) 2002 illustrates the impact of socio-economic disadvantage by comparing relative GCSE performance for pupils who are eligible for free school meals. This shows that pupils from lower socio-economic groups tend to achieve less good results than those from higher socio-economic groups and that this difference is particularly large for white pupils. (Aiming High Raising the Achievement of Minority Ethnic Pupils) Table2: The pupil level annual school census (PLASC) 2002 characteristics: Proportion achieving 5+ A*-C GCSEs for those entered for GCSEs in Maintained Schools in 2002 Note: these charts are based on data collected as part of the 2002 Pupil Level Annual Schools Census. From 2003, data will be based on an updated set of categories including mixed heritage, Gypsy/Roma and Travellers of Irish heritage which are listed at annex A. (Aiming High Raising the Achievement of Minority Ethnic Pupils) Discrimination on grounds such as race will affect effective learning fundamentally in most cases, which is linked to disparities in school. Some schools are institutionally racist, says Oftseds Director of Inspections, Jim Rose to the annoyance of teachers unions. Mr Rose said Much of that [racism], we think, is to do with unwitting stereotyping of youngsters and the lack of expectation or lowered expectation of teachers as a result of that sometimes (http://news. bbc. co. uk/1/hi/education/294078. stm)†. With the fact that their â€Å"ethnicity influences their class and their class influences their attitude†, there is concern about the aspirations of underprivileged children â€Å"socio-economic barriers may hinder aspiration formation for these children because of lack of mentors, opportunities, and resources and also doubt their ability to attain in learning† (http://www.learningbenefits. net/Publications/ResReps/ResRep27. pdf pg3). The majority of schools are engaged in a wide variety of initiatives to improve provision and raise the attainment of all pupils. However, few schools monitor these activities systematically and rarely do they have a specific ethnic focus. (Raising_the_attainment_of_minority_ethnic_pupils_school_and_LEA_responsespg7). Strategies to raising achievement of Socio-economic barrier: Having realistic expectations of the educational achievement of children of lower socioeconomic groups will make them feel they can achieve their potential. â€Å"Expectations are also shaped by teacher and student perceptions of the reasons for successes and failures. A low ability student, who views failures as lack of ability and successes as luck, will lose his motivation, feeling that there is little he can change to improve his learning†. (Rose Miller 2001) As evidenced earlier pupils from ethnic minority group have low self –esteem therefore, it is crucial for teachers to encourage the child or young person to find their own preferred style and rhythm of learning so they are motivated to pursue their learning process, making them have ownership of their own learning and work. To help raise achievement teachers and leaders should monitor and track achievement, encourage and support the child to maximize their potential be aspirational for them. â€Å"Parents with fewer financial resources tend to hold lower aspirations for their children, and young people from socially disadvantaged backgrounds tend to have lower aspirations than their more advantaged peers (Schoon, 2006). Promoting a culturally friendly environments and establishing classroom ethos of respect with a clear approach to racism and bad behaviour â€Å"modelling and promoting values, attitudes and behaviour supportive of race equality in class would explore and target underachievement to raise attainment†. (excellentandenjoymentlearning pg23). Strategically choosing students to work in groups, peer assessment where they can see others work which could help them shape their own work and attain a better grade. However, teachers need to provide students with a stress free learning environment so they can feel included . (EVIDENCE OF WHY THEY NEED STRESS FREE ENVIRON,ENT) The revised National Curriculum includes a statutory inclusion statement setting out how teachers can ensure the curriculum is accessible to all pupils which would certainly help raise attainment for also ethnic minority students . It states that teachers must follow three principles for inclusion: setting suitable learning challenges; responding to pupils’ diverse learning needs; and overcoming potential barriers to learning and assessment for individuals and groups of pupils. (cabinet office pg14). NALDIC (National Association for Language Development in the Curriculum), states that we should therefore ensure access to and progress through the curriculum or subject content. (using ict for eal pg5) Also very few schools review their curricular and pastoral strategies to ensure that they are sensitive to the ethnic groups in the student population and the wider community. In those instances where schools have done this as a result of concerns about a particular minority ethnic group, positive outcomes have resulted. (Raising_the_attainment_of_minority_ethnic_pupils_school_and_LEA_responsespg7) Schools working effectively with pupils in low attaining groups were not found to adopt specific approaches for particular groups of pupils such as minority ethnic groups, but instead personalised the curriculum, pedagogy and assessment such that pupils in any group could benefit. (Effective Teaching and Learning for Pupils in Low Attaining Group). Self- assessment and appropriate target setting according to individual learning styles would help them to build identities as successful learners. The new Teachers Standards (DfE, 2011) would enable this strategy to work perfectly as teachers have to Adapt teaching to respond to the strengths and needs of all pupils†¦evaluate distinctive teaching approaches to engage and support them. (Standard 5 The QTS Standards: DFES ‘Qualifying to Teach’(2002) In additional, as â€Å"they are much more likely than their peers of a higher socioeconomic environment to have a poor attendance, leave school earlier and with fewer qualifications, and are at far greater risk of being excluded from school. † http://education-landscapes. eu/pdf/learning_barriers. pdf . Teachers recognise strengths and improvements praising their effort would encourage children participation. Using positive words (‘I’ve seen a spark in you) and encourage this group would make them feel motivated, believe in themselves and appreciated to want to attend school (promoting attendance) regardless of any socio-economic worries. Attending â€Å"parents evenings and other less formal school functions can help understand difficulties and help to remove any barriers† http://education-landscapes. eu/pdf/learning_barriers. pdf. This could help build parent teacher relationship and both parties could devise ways to help raise the achievement and eliminate barriers affecting this young person’s learning. ? Respect frustration and encourage a positive approach to setbacks. http://education-landscapes. eu/pdf/learning_barriers. pdf. English as an Additional Language (EAL) barrier on Ethnic Minority: EAL learners will be affected by attitudes towards them, their culture, language, religion, and ethnicity http://www.mkweb. co. uk/emass/documents/Website_EAL_Artwork. pdf. The proportions of pupils with English as an additional language are from ethic minority background groups about five per cent (Black Caribbean pupils) to over 90 per cent (those from Bangladeshi backgrounds). Approximately 9. 3% (over 632,000) of all pupils in schools in England are recorded as having English as an additional language (EAL) according to Statistics of Education 2002(aiminghighraisingachievent pg28). These speech patterns are argued to be consistent with many low income families which are inadequate to meet the demands of the education system. These patterns directly contribute to educational failure as students cannot always understand elaborated speech which teachers use and teachers often misunderstand students who use the restricted speech. As a result there is a breakdown in communication between teachers and pupils. http://www. historylearningsite. co. uk/ethnic_minorities_education. htm. This is a major barrier to achievement as English is not their first language and cannot communicate effectively in lesson, with peers and content of the curriculum it is helpful for the to access prior knowledge so they have a fair understanding before the next lesson â€Å"Language learners need access to the subject curriculum while they are learning English†. EAL students learning is NOT a learning difficulty, learners should not be placed in groups or sets for ‘slow learners’–they need good peer models of subject specific talk and writing. Teacher expectations are powerful determiners of student success. Teachers should reflect high expectations in the ambitious targets set for these children. Bilingual learners need to make more progress each year than their peers in order to catch up (Collier, 1995) –their efforts need to be acknowledged and appreciated, to build their self-image and self-esteem as successful learners. (Making the Difference Teaching and learning strategies in multi-ethnic schools) Solution/Approaches: (Bourne, 1998 and others) Reforming the mainstream to be more language aware is not only good for bilingual learners, but benefits ALL students (Making the Difference Teaching and learning strategies in multi-ethnic schools). Education authorities have recognised the fact that student with EAL will struggle to reach their potential and has incorporate into the new Teachers Standards, saying that â€Å"all teachers and trainee teachers will benefit from an understanding and recognition of EAL as a significant field of teaching and learning. (http://www. naldic. org. uk/eal-teaching-and-learning/outline-guidance/pedagogy.) It is important to recognise that children learning EAL are as able as any other children, and the learning experiences planned for them should be no less cognitively challenging â€Å"High challenge can be maintained through the provision of contextual and linguistic support and raise attainment. (ExcellenceandEnjoyment:learningandteachingintheprimaryyears,Creatingalearningculture:Classroomcommunity,collaborativeandpersonalisedlearning(DfES 0522-2004 G) However, Schools and colleges will need therefore to provide both physical and virtual learning environments that motivate and support the EAL learner’s distinctive needs. Raising achievement of ethnic minorities students with low attainment and EAL by developing appropriate resources across the curriculum; make effective use of displays boards to support their learning and develop their knowledge of the linguistic, cultural backgrounds. (excellentandenjoymentlearning pg32) It is a legal requirement for literacy to be included into lesson; literacy is fundamental to good learning and achievement. It must therefore be a top priority for teachers consider how subject specific vocabulary like writing out keywords on white board, spelling and pronouncing words correctly which would help improve their English language â€Å"grammar should be introduced, modelled, extended and supported through the teaching of subject content to enhance literacy† (ExcellenceandEnjoymentlearningandteachingforbilingualchildrenintheprimaryyears). Organise small groups for computer-based activities that enable early stage learners to work with other first language speakers and to hear good models of English. â€Å"Establishing layered curriculum targets as a context for language development. Speaking and listening: guided sessions for language development. † (Effective Teaching and Learning for Pupils in Low Attaining Group). Using ICT to raise achievement of Ethnic Minority pupils with EAL. ICT has a vital role to play in providing the appropriate resources and technology for both learners and teachers. Using ICT to support EAL students presents challenges for many teachers of how best to make use of these new and emerging technologies to raise the achievement of their EAL students. (Using ICT to support students who have English as an additional language) Using Creative use of ICT in the classroom can promote inclusion and reflect cultural and linguistic diversity. Multimedia Projects provide excellent opportunities for learners to work collaboratively with other first language speakers. Email, local network links, user groups and video conferencing facilities provide opportunity for learners to communicate with proficient speakers of English and also of their first language across the world. Pupils learning EAL require opportunities to draw on additional contextual support to make sense of new information and language. Content learning for pupils learning EAL can be greatly improved through the use of visual support. This can help learners to conceptualise learning tasks that are being presented to them, or in which they are engaged, even when their knowledge of the target language is limited. http://www. naldic. org. uk/eal-teaching-and-learning/outline-guidance/pedagogy OCD/Migraine/ Metal plate in head due to past injury. If *** bumps her head call carer immediately/ unhappy to come SRS/difficult to make friends/suffered bullying/kept away from other students at break times in primary school/attention seeker/ mother died due to violently attacked by father (sees father in prison) / CAMHS/ care placement/ Literacy/maths/low self esteem/limited support from home/ IEP/PEP Pedagogy approach to EAL EAL pedagogy is the set of systematic teaching approaches which have evolved from classroom based practices in conjunction with the development of knowledge through theoretical and research perspectives. These approaches meet the language and learning needs of pupils for whom English is an additional language. They can be used in a wide range of different teaching contexts. http://www. naldic. org. uk/eal-teaching-and-learning/outline-guidance/pedagogy Setting out limited number of objectives criteria describe what the outcomes will look like when they are achieved; and actions linked to the target objectives to identify what has to be achieved by the end of lesson is said to raise success of learners whose second language is English (excellentandenjoymentlearning pg23). Personalisation is the key to tackling the persistent achievement gaps between different social and ethnic groups. It means a tailored education for every child and young person, that gives them strength in the basics, stretches their aspirations and builds their life chances. Higher standards, better schools for all (HMSO 2006)(from-excellentandenjoymentlearning pg14) The development of EAL pedagogy has been influenced by social constructivist theories which emphasise the importance of scaffolding learning, and those which highlight the importance of socio-cultural and emotional factors. Children learning EAL will be affected by attitudes towards them, their culture, language, religion and ethnicity. (excellentandenjoymentlearning pg14) Learning of English should be distinguished into communicative skills and cognitive and academic language proficiency. Children should be paired up in group so they can become conversationally fluent in the new language by communication and collaborating with others and to catch up with monolingual peers in the development of cognitive and academic language. Activating pupils prior knowledge â€Å"Finding out what pupils know about a topic through questioning, supporting self-monitoring and using KWL (Know, Want to find out, Learned) charts, brainstorming in small groups or pairs, discovery tasks, enabling use of first language. †http://www. naldic. org. uk/eal-teaching-and-learning/outline-guidance/pedagogy. Peer and share, questioning strategies using oral feedback is also important to move learners towards the forms of language used in writing (cognitive) and linguistic development. Children learning an additional language are not just learning vocabularies, grammars and pronunciations; it helps them to learn all other language functions such as questioning, analysing, hypothesising that they need for other subjects like mathematics, science, ICT and so on. Planning lesson for a class that has EAL student.

Differring Religions In Todays Essay -- essays research papers

Differring Religions Each religious group possesses its’ own individual world- view. Two groups, which vary a great deal when reflecting upon their world-views are the Native Americans and the Puritans. While one group holds one set of standards and beliefs to be true, the other group abides by a completely opposite set of ideas. The Native American religion functions using its’ own world –view. Unlike in Western religions, the Native American religion does not have certain places in which they need to be more religious than others do. In the Native American religion there is no notion of essential monotheism. There is no one true god in their religion; therefore they are free to have open-ended worship. The Native American religion is also made up of a pluralist belief. This means that different tribes have different myths and rituals, although they are all part of the same religion. In the handout, â€Å"Franciscans and Indian Revolt†, the idea that the world-view of Native American religion differs from many others is evident. The main conflict in this reading is that men dominate most positions in religious power. The Shaman, the Native American religious leader, manipulated the people through rituals and trances. He was said to possess supernatural powers. The Shaman was both feared and admired by the Native Americans. He was known to have the ability to either heal a sick man, or kill him. It was these types of powers, which set him apart from the Jesuit priest in the reading. Originally the Native Americans despised the entire Jesuit religion. The hated their clothing, their ideas, the way they went about their lives, etc. However, the Jesuits immunity to disease made the Native Americans take notice of them. It was through this that they began to admire their â€Å"powers†. The Native Americans saw the Jesuits as sorcerers, just as the Jesuits saw them. The Jesuits ritual of baptism made the Indians believe that Jesuits had the power to ki ll people with water. The Jesuits were also able to read and write, which greatly impressed the Native Americans. In the reading â€Å"French Views of Native Americans†, the Native-Americans are described as â€Å" they are I say, savage, haunting the woods, ignorant, lawless and rude.† They reading continues to go on referring to them as wanderers and basically a senseless use of human life. The French formed these opinions of ... ...one God. The Native Americans do not hold the idea of monotheism true, while the Puritans strictly believe in it. This is discussed throughout the reading â€Å"A Model of Christian Charity†, along with the Puritan system of a covenant. It restates the idea of obeying one God, and following the ideas of the covenant along with the commandments. It also discusses the vital need for a close knit community, yet another Puritan belief. As written in the text, â€Å" every man might have need of other, and hence they might be all knit more nearly together in the bond of brotherly affection.† This is simply the idea of having a community, which is a main factor in Puritan life. There are many differences, which separate the Native American religion from the Puritan religion. Their God, their way of life and their belief system take two different paths. One group has a set of ideas which they feel are correct and appropriate to live by, while the other group has world-view s which they expect are the right ways to follow the religion in which they believe. The Puritan religion and the Native American religion may have very little, if nothing, in common, however they both served their people well.

Ethical dilemmas Essay

Any field of study has its dilemmas and nursing is no exception. The dilemmas in question tend to take a higher dimension and involve the nurse educators as well. Their dilemmas range from ethical or legal to moral. Some of these dilemmas involve trying to meet the needs of the community around you. Trying to address environmental issues is another dilemma. Dealing with challenges form your students is also another dilemma, and many more (Foot, 2002,). A close tool at the whole topic shows that the educator in question may be faced with the dilemma of not having enough content for his students. This may make him feel threatened and frustrated, because he may end up teaching the wrong thing to the students who may end up endangering the lives of the patients, they will be handling, after college (Foot, 2002). If contents is not enough the educator may feel threatened by producing half-baked students. This should be well considered and ensure it does not happen. However it is normally common especially when the educator is still fresh with his work (Foot, 2002). The educator in question may also be faced with the dilemma of early preparations. This normally happens when he does not know how to prepare or when to prepare. In the process students end up not getting enough information form their educator (Scott, 1998). On the side of the communities needs is another problem, especially if the educator does not know them. Since the educator is someone with his or her professional then it is very obvious and possible not to understand the needs of the community better. This normally leads to a lot of misunderstanding and frustrations (Cohen, 2003). The dilemmas in question also tend to be challenges, especially form students. This is true, especially when the students come for advice. The nurse educator will normally not know what to tell his students when he himself has no enough knowledge of their needs. It is a serious issue as some students ignore the departments of guiding and counselling and prefer to seek the advice of their educators. Unless the higher authorities know better how to address this issue there will always be a problem (Cohen, 1998). Other challenges that face the most nurse educators are class preparations, how to keep in touch with the current affairs, cases of students lying or cheating in exams, dealing with death cases, and also wanting to be a role model (Rodin, Collins, 1991). As for class preparations, this is true when the nurse educator tries to prepare enough or adequately for the classes. It is more serious if the educator is involved with students who normally ask very hard questions. This can always make the educator feel inadequate, and that does not know how to prepare for classes better, it normally becomes another problem (Denhardt, 1988). Keeping in touch with the current affairs is important and enjoyable when the nurse educator tries to keep in touch with the current affairs; there is always the problem of maintaining himself in his profession. This is a very big dilemma; unless the higher authorities address it properly then it is still a major problem for the nurse educator (Cohen, 2003). Another problem is that of trying to be a role model to his students. This is also a big dilemma since it involves knowing at first hand how to go about it. The educator should be provided with enough information about it. This is to say they should be taught early enough in colleges or universities (Scott, 1998). The higher authorities must change their attitude from the non- supportive one to a more positive and responsive one. The ethical dilemma faced by the nurse educators are worrying especially this one of catching a student cheating in the examination. This should always be handled very sensitively. Unless the higher authorities understand the educator’s needs then misunderstandings will always come in even in such a case (Denhardt, 1988). The governments should think hard on how to address these dilemmas. They are serious ones, and should not be allowed to happen in any way. Once they are properly handled this will promote and give morale to the educators in question and also improve the stands of living of people (Rodin, Collins, 1991).

Greggs plc Essay

1.0 Executive Summary Greggs plc intend to expand their operations into international markets in order to satisfy their overriding objective: ‘to be Europe’s No. 1 Bakery’. Germany has been selected as the host country and justification for this decision has been discussed. Moreover, Greggs will enter the German Bakery market through the employment of a ‘Foreign Direct Investment’ method, more specifically a ‘Sales and Production Subsidiary’. This report outlines the blend of marketing mix components used to position the offering; the implementation method adopted to ensure effective product and service delivery; and the control mechanisms utilised to make sure that objectives are achieved. 2.0 Introduction Greggs is the currently the leading UK retailer in the bakery market having experienced high levels of growth in 2002. The company achieved revenues of  £422.6 million, an increase of 11.9% on the previous fiscal. Its operating profit also witnessed an increase of 11.8% to  £35.3 million in 2002. Their popularity has rapidly increased as consumers are seeking quick, convenient and indulgent foods to complement their fast-paced lifestyles . Greggs is actively expanding their operations and have over 1,200 retail outlets under the Greggs and Bakers Oven brands . They entered into the international arena in 2003 with the opening of two outlets in Belgium. This strategy was pursued in order to fulfil the company’s long-term objective of becoming a leader in the European market place. Further international expansion will therefore satisfy their current objectives and enhance their presence in the European bakery market. 2.1 Report Objectives To justify market choice To undertake internal and environmental analysis for the home and host country To identify the most appropriate foreign entry strategy To tailor a services marketing mix to requirements of the host market To suggest methods of implementation to allow successful market penetration To monitor the progress of this venture through the employment of control mechanisms 3.0 Mission statement â€Å"We intend to be Europe’s finest bakery-related retailer, achieving our ambitious growth targets by attaining world-class standards in everything we do. Our purpose is the growth and development of a thriving business for the benefit and enjoyment of employees, customers and shareholders alike. 3.1 Values Greggs is a customer-focused business, seeking to provide excellent products and services that deliver enjoyment and value-for-money. We are committed to people development, within a considerate culture that combines autonomy and accountability and maintains a strong focus on profitability. In all our activities, we aim to achieve excellence through continuous improvement†. 4.0 – Market Choice Cannon and Willis propose a method of â€Å"simple elimination † to identify a potential host market. This method of market choice ensures that the remaining country satisfies all main criteria highlighted by the  organisation. The diagram below shows a systematic approach to finding a suitable market for Gregg’s expansion. Industrial, economic and cultural factors will be integrated into the selection process as these are central to Greggs’ operations in addition to their main aim: ‘To be the no.1 bakery retailer in Europe.’ Parallel to their objectives, all non-EU countries will be excluded from the selection process. Greggs’ second priority is to enter markets which display fast growth in bakery markets. The countries with the highest levels of category growth are shown below: Figure A Country Cakes and Pastries Market – % Category Growth 1995 – 1999 Portugal 4.60% Germany 3.70% France 3.60% Spain 1.80% Denmark 1.80% Using this table, Greggs may eliminate Denmark and Spain from their market choice selection process. Psychological distance between the home and host country can also determine the success of international activities and thus have been incorporated into the process. The French have a wide selection of elaborate, exquisite and gourmet dishes. This contradicts the typical product proposition offered by Greggs. Although Greggs could consider a focused differentiation strategy targeting niche  markets, the abundance of specialist bakery retailers would suggestively make the French bakery market difficult to penetrate effectively and therefore exclude it from further scrutiny. Portuguese market trends highlight an increasing demand for â€Å"wholesome, family products â€Å". In contrast to the latter, Greggs offer an ‘on the move’ food proposition which is typically consumed individually rather than in a family environment. Suggestively the Portuguese are reluctant to embrace new food offerings as research illustrates a strong preference for traditional cuisine served in traditional restaurant settings . Moreover the market is dominated by both high street retailers such as Podaria Popular and industrial manufacturers thus implying high barriers to entry are high. Having adopted this process of elimination, Germany appears to be the prevailing market choice. Despite the high labour costs, long vacation time and slow economic growth , Germany’s overall economic performance is the 3rd largest in Europe and consequently presents itself as an attractive market choice for Greggs. â€Å"Products with a convenience character are continuing to prove popular in the German bakery market, ranging from ready to eat and impulse products to in store bakery products â€Å". Furthermore, â€Å"across the bakery market, international bakery specialties such as croissants, ciabattas and baguettes are rising in popularity, a reflection of higher consumer demand for more non-traditional or novel products â€Å". This market therefore presents itself as an ideal location for Greggs to expand their international operations. Greggs will pursue a ‘concentration’ technique with regard to country and customer target group. â€Å"A company may concentrate its efforts by entering countries that are highly similar in terms of market characteristics and infrastructure to the domestic market â€Å". This will enable Greggs to minimise risk and benefit from cultural fit. Moreover, as in the UK they will concentrate efforts on a focused target audience. 5.0 – Internal and Environmental Analysis 5.1 – Internal Analysis 5.1.1 Strengths Internal strengths need to be assessed to identify assets, capabilities and core competencies that are transferable to the host country. Greggs is a well recognised bakery retailing brand in the UK which aims to â€Å"create a single and cohesive Greggs brand nationwide â€Å". This is being executed using a coherent and consistent promotion of the company’s proposition and brand across the country. Greggs have sustained a strong cash flow which allows them to invest money in maintaining in their retail outlets, bakeries and brand. Key investments include significant funds spent on production facilities to support the growth of retail operations. Greggs actively seek to position their stores in prominent locations relative to distribution channels and customer access. Greggs stores are typically located in busy and heavily populated towns where their fast and convenient proposition is ideal. In response to the 6.4% increase in demand for takeaway foods , Greggs is adapting their servicescape to cater for these growing needs. 5.1.2 Corporate Culture Greggs operates in a risk taking corporate culture which allows them to be innovative and responsive to market changes. They believe in providing high customer service aiming to retain customers by inducing loyalty and trust. They place great emphasis on motivating and empowering employees as they believe that continued growth of the business is a reflection of the workforce . These competencies are transferable and of equal value to the  German marketplace. Greggs are actively expanding their operations internationally in order to spread risk, increase international brand awareness of their product portfolio and exploit fast growing new markets. 5.1.3 Value Chain Greggs UK have produced a ‘Value Chain Analysis’ which is â€Å"an analytical tool that describes all activities that make up the economic performance and capabilities of the firm .† This can be used by Greggs to exhibit core competences that can be exploited in the host market . 5.2 – Environmental Analysis The environmental analysis aims to identify the current situation of the German bakery market using relevant tools of analysis and international research methods. A PEST analysis has been used to identify influential factors for Greggs in Germany as discussed. 5.2.1 International Marketing Research â€Å"Marketing research refers to gathering, analysing and presenting information â€Å". It is the lack of knowledge on foreign markets that is one of the major barriers an international marketing manager must overcome . It is therefore imperative that Greggs formulate an effective market research strategy as the first step in overcoming this barrier. In this case, international marketing research was carried out for the purpose of reducing potential risk and providing us with a final systematic and objective approach for our proposition. Primary research has not been undertaken due to the limitations of this report. However, if Greggs were to implement this internationalisation  proposal, primary research would be an imperative tool when considering market choice. These could include qualitative methods such as interviews and observation. Secondary forms of research carried out have included Government reports, Internet sources and textbook literature, and further strengthened by journal articles. This variety of data collection methods helps to provide a rich analysis from numerous sources as a foundation for decision-making. From this research the following factors have been taken into consideration when considering Germany. 5.2.2 Social & Economic Environment Social factors, as outlined in the PEST analysis outline the increasing trend towards ‘on the go’ consumption. This reflects the busy lifestyle of the working population in Berlin hence the choice of location. The economic factor of high disposable income also provides an attractive reason for Germany as consumer spending is high. 5.2.3 Prospective Country Culture Greggs may use the Hofstede model to â€Å"identify persuasive fundamental differences of national cultures † and thereby assess their cultural fit. â€Å"According to Hofstede, the way people in different countries perceive and interpret their world varies along four dimensions: power distance, uncertainty avoidance, individualism and masculinity .† The German culture is a low context and explicit, perhaps ever more so than the British. Moreover, â€Å"the German national mentality is of a relatively high level of uncertainty avoidance. The Germans do not like a sense of insecurity which makes them feel uneasy in business. (Germans work with) hard facts, and sound arguments â€Å". There are therefore slight cultural differences that the UK management team will have to consider upon entering the German market. 5.2.4 Market Competition Competition in the German market is a key variable of Greggs’ success. Figure B- Competitor Analysis Germany cakes and pastries market share (% value) by company Manufacturer 2000 2001 Bahlsen 11.2 9.1 Lady Cake-Feine Kuchen 8.0 6.9 Dahli Kuchen 7.4 7.2 Grossbà ¤ckerei Wendeln 7.0 7.0 Dan Cake 3.2 3.4 Kuchenmeister 7.8 11.3 ABK 9.0 8.6 Private Label 15.1 16.5 Other 31.3 30.0 Total 100 100 It is therefore important to identify, analyse and monitor competitive movement. Figure B illustrates the potential competition in the German bakery market in accordance to market share 5.2.5 Geographical Climate Greggs’ sales are affected only by climatic extremes – very hot weather can depress demand for bakery products, and prolonged rain or snow can make people reluctant to go out and make their usual daily purchases . This pattern is mirrored in Germany and therefore fluctuations in sales must be accounted for. 5.2.6 The German Market The use of the Porters 5 Forces model has recognized the attractiveness of the German bakery market through the identification of barriers to entry and potential substitutes . 6.0 – International Marketing Objectives In light of the organisations resources and competencies, the following objectives have been established: 6.1 Short Term Objectives Utilise promotional mechanisms to encourage trial and to inspire customer loyalty to the brand By fulfilling this objective, Greggs will be working toward securing a loyal customer base thereby defending themselves, to a large extent, from competitors. Conduct quarterly pricing reviews to ensure that prices remain competitive with rivals By ensuring competitive prices, Greggs’ reinforce their commitment to offering ‘value for money’ as highlighted in their mission statement. To ensure all employees receive high standards of training that is reflected in high quality service to the consumer Greggs corporate strategy highlights the importance of a fun and supportive working environment. They promote themselves as being a â€Å"great place to work † and encourage personal development. This in turn reflects on their high quality service offered to the end consumer. 6.2 Long Term Objectives To continually monitor, anticipate and challenge competitor movements in the bakery market. This will allow Greggs to remain innovative and develop new and adapted recipes in response to market changes and consumer needs. To strengthen and build upon our place market to achieve 4% position by 2010. This will be achieved through â€Å"core growth and introduction of new outlets â€Å". It will enable Greggs to be a proficient player in the German Bakery market (see Figure B) To broaden the Greggs product portfolio by 5% year on year. This will permit Greggs to expand their operations, in line with their growth ideals, and additionally offer a larger product range to ever-evolving consumer needs. To launch a further 6 stores in Germany by 2010 thus expanding scope and influence. This will facilitate Greggs strive towards achieving their main aim: ‘To be Europe’s finest bakery-related retailer.’ Increase awareness of the Greggs brand in the German bakery market By attaining brand awareness, Greggs will able to insulate themselves, to an  extent, from the wrath of competition. The German bakery market is largely fragmented thus making it an attractive market for potential new entrants. 7.0 Foreign Market Entry Strategy â€Å"Firms deciding to enter a foreign market face a critical decision in choosing the best market entry mode to service the market. This decision is crucial because it can have an ongoing impact on a firm’s international business performance .† Root (1994) suggests three different rules ‘Naà ¯ve rules’, ‘Pragmatic rules’ and ‘Strategy rules’. However as a result of the increasingly heterogeneous nature of the international market, it is important that Greggs do not generalise their approach, but adapt each entry mode according to the host market. The mode selected in Belgium therefore, may not be entirely applicable to Germany. Based on this rationale, Greggs will be employing ‘Strategy rules’ which is when all entry modes are compared and evaluated before a choice is made . Moreover, according to Hollensen (2001) â€Å"some firms have discovered that an ill judged market entry selection in the initial stages in the firms internationalisation can threaten the firms future market entry and expansion activities â€Å", hence illustrating its importance to Greggs plc. Greggs will need to consider the main groups of entry mode influencers prior to choice in order to identify the most appropriate and profitable mode. 1) Internal Factors According to the Company’s Act (1985), firms with over  £5.75 million in turnover and over 250 employee are classified as large. Greggs more than qualifies this with a turnover of  £422.6 million and employment of 17600 people in 2003. This provides them with an adequate resource capability to open up a sales and production subsidiary in Germany. Moreover, in developing their theory of internationalization, Johanson and Vahlne 1977 assert that â€Å"uncertainty in international markets is reduced through actual operations in foreign markets (experiential knowledge) rather than through the acquisition of objective knowledge .† Greggs have already ventured into Antwerp and Leuven in Belgium hence increasing their experiential knowledge and expertise. Greggs produce is fresh and baked goods. In order to maintain this stance, the only feasible option would be to produce, as well as sell in the host country. Additionally, because Greggs will promote themselves as a British company, they will be communicating a clear differential and competitive advantage. 2) External Factors Both the UK and Germany are members of the European community thereby reducing their Socio-Cultural distance. This proximity between countries will therefore favour hierarchical modes of entry. Due to the proximity between countries perceived risk is reduced. Companies are therefore less reluctant to pursue more involving modes of entry. It has been stated that â€Å"the size of the host country is an important attraction to foreign direct investment † as large and growing markets will make management more likely to commit resources to the development of a wholly owned subsidiary . With a population in excess of 825 Million people in 2002 Germany is evidently a large and growing market making it an ideally suited to a FDI mode of entry. Moreover, the German bakery market is highly fragmented which reduces barriers to entry in the form of dominant competitors. All other variables being equal, the higher the intensity of competition, the more likely a firm is to select an export mode of entry. The German cakes and pastries market is made up of several small players each of which occupy small proportions of the marketplace . This presents itself as an ideal  proposition to Greggs who will be able to establish themselves without dominant opposition. 3) Desired Mode Characteristics The choice of mode of entry will also depend on the attitudes of the decision maker. Although it is difficult to determine how pro-risk or risk averse Greggs Managing Director Sir Mike Darrington is, one may assume from their hierarchical entrance into Belgium that a high risk, expansionist strategy has been adopted and will be pursued. The degree of control that management desire over operations will help establish which mode of entry to employ. Hierarchical modes allow high levels of control over operations ensuring that the latter are carried out to Greggs specification. All else being equal, the greater the resource investment, the lower the flexibility of the business. Consequently, if Greggs pursue a hierarchical mode of entry, they will have to consider their potential limited flexibility. The above suggests that Greggs’ would benefit from a hierarchical mode of entry as it satisfies all criteria for the latter. This is where the firm completely owns and controls the foreign entry mode. However, regardless of the apparent control over operations specified by this mode, the degree of control that head office can exert over the subsidiary depends on how many and which value chain functions can be transferred to the market. Having reviewed all alternatives, its was decided that a Sales and Production subsidiary will be introduced in Germany leaving the Research and Development and Marketing activities to be conducted at home in the UK. According to Hollensen (2001) , having selected this mode of entry, Greggs  will benefit from having full control over the whole operation. Moreover, Greggs has long term market potential in Germany and therefore the ownership of a sales and production subsidiary will enable Greggs to build a strong international presence over a long period of time. This method also eliminates the possibility that a national partner gets a ‘free ride’ and allows Greggs to gain market knowledge directly. A sales and production subsidiary will facilitate rapid entry to the German market allowing quick access to its distribution channels. Plus, no transportation costs will be incurred as raw materials will be purchased in the host country. In addition to those proposed by Hollensen, Greggs may benefit from being able to adapt the ingredients used to German tastes. They can additionally tailor the servicescape to German preferences. Greggs produce is non-durable and therefore it would be inappropriate to needs to be produced and sold quickly as it is predominantly sell fresh food. Retaining R&D and Marketing operations at home will reduce costs and risk. Having established themselves in the German market, Greggs may consider transferring these operations over in the future. Moreover, employing a hierarchical mode will enable Greggs to exploit new market opportunities as soon as they arrive with minimal delay. In line with the latter, Abell (1978) concept of a strategic window states that there are only limited periods during which the fit between the requirements of the market and capabilities of the firm are at an optimum . Investment should therefore be timed accordingly. Although, this method will require a great deal of investment in terms of time, money and commitment, research has shown that â€Å"the profit returns generated by foreign direct investment modes are usually greater than those generated by exporting â€Å". According to the Uppsala Internationalisation Model, companies begin their internationalisation process a) by moving into relatively close markets  first then more distant ones and b) companies entered new markets through exporting. Although at face value it appears that Greggs’ strategy contradicts the assumptions of model, it does however highlight the following exception: Firms that have larger resources can take larger steps with fewer consequences. Arguably Greggs fall under this category. This model also suggests that firms start by entering markets which are nearer in terms of psychic distance hence reducing uncertainty. Germany is considered relatively near and despite language barriers, the German culture is similar to that of the UK as highlighted in the ‘Environmental Analysis’ section of this report.

Verismo in classical music

Verismo in classical music Introduction Over time, there have been changes in the way performance art is presented. Classical music has not been an exception since it advances as different composers use different modes to express themselves.Advertising We will write a custom essay sample on Verismo in classical music specifically for you for only $16.05 $11/page Learn More Verismo is a unique style of music which expresses every day happenings in society. It makes use of ordinary settings to communicate to the audience. This paper is going to look at Verismo in relation to classical music and with reference to various composers. Discussion Verismo refers to the composition of classical music based on natural elements and it was introduced to Italy in the late 19th Century. This genre of opera was related to both truth and realism in performance. Composers of this genre focused more on reality rather than on sentimental subjects and portrayed real life issues. This was made possible by the use people in simple contemporary dresses. Verismo also used the rural and impoverished society as opposed to the aristocrats. Composers used ordinary people to communicate and the themes were some times violent. This made it possible to bring out the humility of people in the plots. It is a genre that shows every day life (Samson, 2001). There are two different types of verismo. The first one is the nationalism of cavalleria which is both lyrical and choral and it is more popular. It depicts brutality, passion and poverty. The other type of verismo is bourgeois nationalism by Trisri Amore. Poor people are used by composers to clearly bring out the unique features of verismo by depicting the real life of ordinary people rather than noble figures in society. This makes verismo a genre that was in touch with reality. Verismo is able to show the bad side of life with most unfortunate incidents that life has to offer (Samson, 2001). Unlike in verismo, the verdian genre which procee ded verismo placed more emphasis on the human voice. The singing was much heavier than in verismo and was sometimes more lyrical. The vocal requirements in Verdi and verismo were different. Verismo requires a much stronger produced tone with little emphasis on vocal niceties.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More The role of verismo in classical music can be best illustrated through the works of different classical music composers like Ruggero Leoncavallo. Verismo composers do not only perform classical music for it to appeal to the audience vocally but to portray the feelings of a character. The whole set of performance has to reflect a certain action and the opera has to be continuous. It would therefore not be possible to select parts of the opera and perform them separately. There is however an exception of a few operas such as Cavalleria Rustiana and Tosca which have cho ruses and duets that can be easily excerpted and performed in concerts (Boyden, 2002). Verismo was largely influenced by the works of Richard Wagner although there was a difference in the use of orchestra by Wagner and Verismo composers. The orchestra in Wagner did not have to follow what was being presented by the singer. After Verdi, verismo incorporated real life situations into classical music. Ruggero Leoncavallo was the main contributor to verismo and he emphasized on every person’s role in society. He was interested in real life scenarios and insisted that every individual should take responsibility over their life as well as the lives of those around them. He did not base his music on noble themes but rather on the stories of ordinary people. His most famous composition was the pagliacci which was based on a murder that had occurred. His compositions were different from the Romantic Italian Opera and he was able to make use of theatrical effects in opera. Ruggero†™s compositions were based on real cases that his father presided over. I Pagliacci which was his best opera was based on the relationships of performers and the jealousy that existed among them. Verdi paved way for verismo since it was after he had stopped composing that Puccini and other composer’s embraced verismo and incorporated realism in their classical music (Boyden, 2002). Francesco Cilea was another composer who significantly contributed to verismo. In his verismo composition L’arlesiana, he brought out the idea of French naturalism in music. There was gradual advancement of negative emotion in the lyrical conversation that eventually led to the death of Federico who was a young protagonist.Advertising We will write a custom essay sample on Verismo in classical music specifically for you for only $16.05 $11/page Learn More This was a classical example of verismo with the performance embracing natural occurrences of every day life. In his other composition Adriana Levouveur there was a lot of emotion expressed and realism as well and it is the composition that made him famous in the world of verismo. Umberto Giordano used international political situations that were happening in real life. His compositions were based on a modern historical setting which helped to bring out the idea of verismo (Pistone, 1995). In contrast to Verdi, verismo did not accept mythological and historical subjects. Verismo usually had violent plots that led to murder caused by sexual violence. It was at the same time melodramatic and very realistic. It was able to bring together the sensational and the sordid aspects common people. The music devices that were used in verismo to bring out realism were melodies and that were depicted emotion. Solo voices were also used to make passionate declamations (Scherer, 2007). There were composers such as Giacomo Puccini who did not entirely follow the verist opera. Some of his works were however perfectly verist for instance in La Bohà ¨me which depicted four poor artists living in Paris and a more impoverished girl earning a living from doing embroidery. Although controversial, Giacomo Puccini was the initial composer of verismo to join opera after Verdi. Most of his compositions revolved around suicide or death caused by the betrayal of a loved one. La Bohà ¨me revolved around Rodolfo and Mimi who were lovers and their feted love affair. The performers were able to charm and at the same time inform viewers. The song sung by Rodolfo at the end of the first Act to Mimi was able to bring out a lot of emotion in the way Rodolfo described himself. In this song, Puccini was able to incorporate the correct theme, tone and characters that made the performance to be verist. He was expected to have very high quality work since he had succeeded the very influential and famous Giuseppe Verdi. He was able to comfortably tackle any subject that would bring out verismo. The subjects mainly revolved around revenge, seduction, sex, betrayal, revenge, death and murder. He was able to incorporate sadistic passions and dramatic actions into his classical music. Madame Butterfly is composed in a very interesting setting which was based on the way a Japanese bride was viewed by her groom who was an American Sailor. It ends with a girl committing suicide on stage. This was a clear indication of realism that is embraced in verismo (Scherer, 2007).Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Most of the classical verismo songs were in an anti-legito and vociferous way. They would strain their vocals of singers while performing by forcing their high tones. Because of this strain, they would not be able to perform for long periods of time. Some of the verismo singers included Adelaide Saraceni and Rosina Storchio. Pietro Mascagni also composed verismo. In his Cavalleria Rusticana, he was able to deliver a good example of verismo which showed the bad side that life had to offer as was the case in most verismo compositions. It depicted love and jealousy that were present in a village. Ave Maria was an interlude in the opera which show cased true verist style and emotion. This led it to become a stand alone piece. The opera ends with death which was as a result of romantic betrayal. Pietro’s role as a composer of verismo was only evident in Cavalleria Rusticana as his other works did not meet the standards he had set in his first composition (Boyden, 2002). Conclusion Verismo was a unique kind of classical music that used simple people and material to communicate. It was very real and reflected the lives and issues facing ordinary people. The performers therefore had to be able to effectively express emotion. Most of the verismo compositions only lasted a few minutes within which they would communicate about real life situations in a melodramatic manner. Most of the composers of this genre of music were Italian since it was often tied to Italy’s culture and language. References List Boyden, M. (2002). The Rough Guide to Opera. City: Rough Guides Limited. Pistone, D. (1995). Nineteenth-Century Italian Opera from Rossini to Puccini. Portland: Amadeus Press. Samson, J. (2001). The Cambridge History of Nineteenth-Century Music. Cambridge: Cambridge University Press. Scherer, B. (2007). A History of American Classical Music:. City: Naxos Books.

Different Elements of Governance Essays

Different Elements of Governance Essays Different Elements of Governance Essay Different Elements of Governance Essay Why are there arrows flowing in both directions between the different elements of governance depicted in exhibit 3-2? The arrows represent the flow of information throughout the governance structure. There are arrows because they show the direction of the communication that there has to be between the elements of governance. What is the difference between the two areas of governance depicted in exhibit 3-3? The strategic direction is when the board is responsible for providing strategic direction and guidance relative to the establishment of key business objectives, consistent with the organizations business model and aligned with stakeholder priorities. Governance oversight focuses on the boards role in managing and monitoring the organizations operation. The difference is that strategic direction is when the board gets involved and provides guidance in order to achieve the organizations objectives, and governance oversight is when the board is actually working on managing and monitoring the organization and what they are doing to achieve the objectives. What are the three different types of stakeholders that the road must understand? Give examples of each type. Directly involved, such as customers and employees, interested such as vendors and shareholders and influence such as regulatory agencies and financial Institutions Directly Involved employees, customers, vendors. Interested employees, customers, vendors, shareholders/limestone, regulatory agencies and financial Institutions Influence shareholders/limestone, regulatory agencies and financial Institutions. What types of outcomes might a board need to insider to understand stakeholders expectations? Financial, Compliance, Operations, Strategic. PEPS Compliance Litigation, code of conduct violations Operations achievement of objectives, efficient use of assets. Strategic reputation, corporate sustainability. What role does the Internal audit function play In governance? The Internal audit activity must assess and make appropriate recommendations for Improving the governance process. The Internal audit should help and gulled the organization to achieve Its goals related to governance. It should help Improve the ethics and values of the organizations, make sure there Is an outstanding performance of management and communicate with the necessary Individuals to Improve the organizations governance process. Different Elements of Governance By sessions influence such as regulatory agencies and financial institutions Directly involved Interested employees, customers, vendors, shareholders/investors, regulatory agencies and financial institutions Influence shareholders/investors, regulatory agencies and financial institutions. What types of outcomes might a board need to Financial PEPS What role does the internal audit function play in governance? The internal audit activity must assess and make appropriate recommendations for improving the governance process. The internal audit should help and guide the organization to achieve its goals related to governance. It should help improve the ethics and values of the organizations, make sure there is an outstanding performance of management and communicate with the necessary individuals to improve the organizations

Complete List Weird Scholarships You Can Win (Updated)

Complete List Weird Scholarships You Can Win (Updated) SAT / ACT Prep Online Guides and Tips You may have thought that scholarships were only for those who had great grades or were top athletes. Well, think again! There are a lot of organizations willing to give you some college cash in recognition of your interesting habits, unusual attributes, or willingness to do something a little bit quirky! Here's a complete collection of the best weird, unusual scholarships we could find. The good news is they're often a lot easier to apply to than other scholarships. Why Do These Weird Scholarships Exist? These scholarships mostly come from three main sources: Special Interest Groups and Clubs These organizations are very passionate about certain topics – like agriculture or the Klingon language – and they love to see students who share those passions. By offering these crazy scholarships, they're encouraging students to actively stay involved in these areas of interest. People Who Want to Help People Just Like Them You’ll notice a number of unique scholarships based on last name or physical features. These tend to be from people or groups who feel they are special for some reason, and want to share the wealth with others who are lucky enough to have the same trait. Quirky Companies Out for a Laugh Some of the most unusual scholarships are from companies that are just looking to have a good time, and they want to share the love with students who get their sense of humor and are willing to do something a little daring. So even if you didn't think you were the scholarship-winning type of student, remember that there are scholarship opportunities out there for almost anyone, including students who†¦. Scholarships for People With Interesting Physical Attributes The Scholarship for Redheads This scholarship is awarded to a natural red-head who is a junior or senior in high school with a GPA of 2.5+. You have to submit two photos to prove the authenticity of your gingery locks, and also create a creative piece – can be an essay, picture, or video, that tells what it means to you to be a red head. The deadline this year was May 4, and the prize is a one-time award of $500. The Tall Club Scholarship The Tall Club Scholarshipis awarded to exceptionally tall high school seniors. If you are female and over 5’10†, or male and over 6’2†, this scholarship could be for you! Apply through your local Tall Club (there are 53 branches nationwide). You’ll have to provide transcripts and test scores, letters of recommendation, details about extracurricular activities and awards, a photo and an essay.Awards vary by chapter but are up to $1,000. The deadline is March 1. The Left-Handed Scholarship If you're left-handed, you’re in luck! The Frederick and Mary F. Beckley Scholarshipfrom Juniata College in Huntingdon, Pennsylvania is for you. Current students of Juniata College who are left-handed are allowed to apply for the award, which ranges from $1,000 - $1,500. Grades and financial circumstance are also taken into consideration. Scholarships for People Who Have Prepared for the End of the World (or Want to Save the World) Zombie Apocalypse Scholarship If you’ve spent time thinking over how you would fare if the world were overrun by the walking dead, then the Zombie Apocalypse Scholarship is for you! Students aged 13 and older can apply by writing a 250 word essay about what would happen if their school were overrun by zombies. The deadline is October 31, and the award is $2,000. Superpower Scholarship The Superpower Scholarship awards $2,500 to a student who, in 250 words or less, best answers the question, â€Å"Which superhero or villain would you want to change places with for a day and why?† You have to be 13 years of age or older to apply. The deadline is March 31st. Scholarships for People Who†¦Sound Like a Duck Chick and Sophie Major Duck Calling Contest High school seniors are eligible to compete for this scholarship in Stuttgart, Arkansas every fall. The student best able to woo ducks will be awarded $2,000. There are also prizes for second place ($1,000), third place ($750), and fourth place ($500). The competition is on November 23 this year. Scholarships for People Who Love Sweets, or Want to Be Sweets American Association of Candy Technologists John Kitt Memorial Scholarship College sophomores, juniors, and seniors who love candy so much that they want to study it should apply for this scholarship.You’ll need to be majoring in food, chemistry, or biological sciences with a GPA of 3.0 or higherand have shown an interest in candy technology through a project or research. One student will win a scholarship of $5,000. The deadline is in April. Flavor of the Month Scholarship TheFlavor of the Month Scholarship is open to students aged 13+ who write a 250-word essay that answers the question, â€Å"If you were an ice cream flavor, which would you be and why?† The prize is $1,500 and the deadline is July 31st. Scholarships for People Who REALLY Love Star Trek Starfleet Scholarship Program Trekkies are in luck when looking for college funding. TheStarfleet Scholarship Program awards up to $1,000 scholarships to students (senior year of high school or above) who have been Starfleet members for at least a year prior to applying. Applications are due in June. Klingon Scholarship If you are a Trekkie AND a language lover, you are even more in luck. Students majoring in a foreign language can receive scholarships from the Klingon Language Institute for showing a love of international languages. You do NOT need to know Klingon to qualify. Awards are $500 and the deadline is in June. Scholarships for People Who Have a Lucky Last Name John Gatling Grant Program This scholarshipat North Carolina State University awards $9,000 to in-state students and $18,000 to out-of-state students who are lucky enough to be born with the last name â€Å"Gatling† or â€Å"Gatlin†. You need to be able to show proof that you were born with the name, and the application is turned it at the same time you apply for financial aid. Charles Downer Scholarship Fund This scholarshipgives students attending Harvard and who have the last name â€Å"Downer† a chance to get some money. Preference is given to students from Vermont and who are descendants of Harvard graduates. Leavenworth Scholarship The Leavenworth Scholarshipat Hamilton College in New York is for – you guessed it – students with the last name â€Å"Leavenworth†. The award amount isn’t specified. Lambert and Annetje Van Valkenburg Memorial Scholarship Competition This competition awards $1,000 every two years to a student who can prove they are related to the Van Valkenburg family who immigrated to the USA from the Netherlands in 1643. The last name can have slight variations, but you’ll have to be able to prove the lineage. Applicants must write an essay about what the family heritage means to you. The award can be used at any university, and the deadline is March 1st. Zolp Scholarship Catholic students attending Loyola University Chicago with the last name Zolpare in for a treat – they are eligible to win money if they file their birth certificate along with their applications. Award amount varies depending on availability of funds and the number of applicants. Scholarships for People Who Have a Sense of Humor About Fashion Stuck at Prom The Stuck at Promcontest rewards couples who create entire prom outfits from Duck Tape, and then wear them to a school-organized prom. Applicants must submit photos of their handiwork – which is usually quite impressive! Each student in the winning couples gets a full scholarship for themselves, plus one individual grand prize winner gets a bonus. Every year there are 21 winners. First place is $10,000, second is $5,000, third is $3,000, and seven runner up couples get $500. The individual bonus is $500. Scholarships for People Who Are Hard-Core Gamers Gamers Helping Gamers This scholarshipis for fans of Magic: The Gathering. High school applicants must write four essays about how Magic has influenced them, how to improve the game, and what their academic and career goals are. Up to two awards of $5,000 will be given, and applications are due on March 31st. Scholarships for People Who Are Messy Eaters and Drinkers Milk Mustache Scholarship Do you tend to miss your mouth when consuming dairy products? Do you also attend (or plan to attend) college in Arizona? The Dairy Council of Arizona runs the Milk Mustache Scholarship for people like you! And applying doesn’t get much easier. Simply take a video that's 30 seconds or less that features your favorite dairy products.The video can be any style (funny, suspenseful, etc.) The contest opens in August, and weekly winners will be chosen between Septemberand November. Winnerswill receive cool prizes, like free tickets to football games at Arizona schools. At the end of the football season, several finalists will be chosen from the weekly winners to submit autobiographies, transcripts, and a letter of recommendation. These finalists will not only receive a great prize automatically – tickets to the Fiesta Bowl – but will also be eligible to win one of three cash prizes. The first place winner will get $12,000 in scholarship money, $10,000 will go to the second place student, and $8,000 to third place. Winners will be announced at the Fiesta Bowl. Scholarships for People Who Are Lazy and Sober The Deppen Scholarship and the Voris Auten Scholarship Do you stay away from drugs and alcohol? Do you also stay away from physical activity? If so, Bucknell University in Pennsylvania offers two endowed scholarships to students who fit that description and have also lived in Mount Carmel, PA for ten years and attended a Mount Carmel public high school. Scholarships for People Who Love to Write Essays Ayn Rand Scholarships If you want to get some practice writing essays on really long books, never fear! Short essays (of around 1,000 words on Ayn Rand'sreally long books can make you eligible to win some serious cash. Different topics are available depending on grade level. 8th, 9th and 10th graders can win between $30 and $2,000 for writing about Anthem; th and 12th graders can win between $50 and $10,000 for writing about The Fountainhead; and college students can win between $50 and $20,000 for writing about Atlas Shrugged. Deadlines vary based on which book you're writing about. Scholarships for People Who Hate to Write Essays No Essay Scholarship The No Essay Scholarshipclaims to be the easiest scholarship out there – no tedious essay writing here! College students (or prospective college students) simply need to enter their details online for a chance to win $2,000. A new winner is chosen every month, and you can re-apply as much as you like! Scholarships for People Who Love Sprinklers American Fire Sprinkler Association This scholarship isopen to almost anyone willing to put in a bit of effort! High school seniors can fill out the application form for the scholarship. Ten randomly chosen winners will get $2,000 each in scholarship money. No longer a high school senior? No problem. Enter the second chance contest for college students, and five winners will be awarded $1,000 scholarships. 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Proliferation Research Paper Example | Topics and Well Written Essays - 1000 words

Proliferation - Research Paper Example In the year 1993, the inspectors from IAEA were denied access to the North Korean sites. Specifically they were denied access to two sites, (Mozley 101). In the same year North Korea withdrew from NPT and made it harder for the IAEA to conduct its affairs, (Cronin 57). In 1994, the United States of America had bilateral negotiations with North Korea and agreed of a framework. This framework demanded that North Korea freezes its plutonium for ten years. It was also to allow IAEA inspector into its sites, (Smith 20). This was to confirm that it is as willing to freeze the plutonium. It turned out that both countries were never satisfied with the agreed framework, (Khan 133). The agreed framework collapsed later when the president of United States, George Bush, ascended to power in the year 2001. North Korea announced in the year 2009 that it had come up with nuclear weapons. It is estimated that North Korea posses a small cache of elementary and basic nuclear weapons. North Korea has a substantive arsenal of nuclear weapons, (Mozley 101). North korea has been part of NPT up to 2003. North korea withdrew from the treaty after blaming the united states for what it called betrayal, (Cronin 57). The treaty had a major assignment. It was also meant to normalize the relationship between North Korea and other countries. Eventually, this would help North Korea to have got some energy assistance from other countries. In the year 2006, the month of October, the government of North Korea, announced that it had conducted its first nuclear test, (Khan 133). The Japanese seismological authorities together with the United States geological survey confirmed there was an earthquake of a 4.3 magnitude. This tended to be consistent with claims that the nation of North Korea made, (Chinoy 90). In April, the year 2009, there were reports to the effect that North Korea had become a fully fledged nuclear power state, (Mozley 101). This opinion was shared by Mohamed Elbaradei, the gener al director of the IAEA. In the following month of May, 2009, North Korea did conduct another nuclear test, (Khan 133). This time around an earthquake of 4.7 magnitudes was detected. On may 25 2009, a test of nuclear weapon was conducted by North Korea. This time it was a second test. The location of the test was not revealed. This second test involved a nuclear weapon whose magnitude was the same as that of the atomic bombs dropped in Japan during the Second World War. North Korea did not stop at that. It went ahead to test two short-range missiles. This was reported by the South Korean news network, (Chinoy 90). In July 2011, a key person in Pakistan’s nuclear weapons program Abdul Khan, made allegations to the effect that north Korea had fully gained access to the Pakistan’ nuclear technology. This was in the late 1990s. This happened through bribing top Pakistan’s officials. However, the allegations were denied by Pakistan’s authorities, (Smith 20). M r. Khan said that he had assisted in transferring three million US dollars to senior military officers in Pakistan, (Chinoy 90). In the year 2012, a report by the United Nations council showed that between May 2011 and 2012 there was no violations reported with regard to the sanctions imposed to North Korea, (Cronin 57). This concerned with the dual technology involved in making ballistic missiles and nuclear weapons. Sanctions have had some success in stopping North Korea from

Skilled Human Resource Management In Africa Essay

Skilled Human Resource Management In Africa - Essay Example The topic of our discussion is brain drainage from the continent that is not yet established and due to such actions of individuals they tend to loose many important resources that could have been utilized in the betterment of their economic position. The world is currently facing diversion in terms of human resources from one part of the world to the other, it is fair to say that educated people do not want to stay in their country until and unless their country is fully supporting them and providing them with every basic of life, countries like America and England do not have a drainage problem due to many reasons which are also related to their currency value, however Africa is facing a serious problem as it cannot afford its skillful people to leave it which is happening. Almost every country is having a class that is willing to stay in it and work with dedication, but such organizations are providing its employees with something wonderful and they are motivated to work for the same without thinking about any struggle to earn more. As early as the 1500s, the African slave trade had already brought thousands of Africans to the new world. In what the mid period, Africans were exported from their homelands to the America to deve lop and sustain plantation agriculture and to work the mines of South America in a new and unfamiliar environment, the Africans were indentured for specified periods, but as the economic advantages of their forced labor became clearer, the period of serving soon came to be expanded to the duration of their lives. The Africans brought not only their labor, but also skills and knowledge in areas useful to the white colonizers. In Africa, the captives had been farmers, builders, artisans, craftsmen, healers, and even the rulers. For many of the African immigrants, the journey to the United States involves a global migratory pattern, leaving because of Africa's worsening economic and political problems, or to pursue education, or to join up with family members, these immigrants typically reach the United States in stepwise fashion, sometimes living in several other countries before managing to secure a visa for their ultimate destination in the United States. Relative to other immigrant population groups such as Hispanics or Asians, the African immigrants have a low rate of naturalization. Many consider themselves as visitors in United States, intending to return home when economic and political conditions improve. Africa's brain drain is taking place as the continent stands at the crisis of economic development and Africans appeal for the establishment of democratic institutions and political accountability. Africa's dilemma starts from the fact that the colonial and post-colonial policies of economic, political, and cultural development have been framed from a Euro American perspective that offers little or no relevance to the needs of the people on the continent. For instance, the rapid expansion in secondary and postsecondary education since 1945, although essential for economic and cultural development, was undertaken without any assessment of how school leavers would be incorporated into the labor market. The inability of the labor market to absorb school leavers has resulted in massive underemployment and unemployment. Unable to find jobs, both skilled and unskilled workers are compelled to search for jobs in Western

Jazz age Research Paper Example | Topics and Well Written Essays - 1000 words

Jazz age - Research Paper Example While the Jazz age was much influential even in the later years, much of this influence was affected by the great depression in the 1930s. It is however, imperative to emphasize that Jazz music did not really begin in the 1920s but earlier on. The twenties only served as a period when new experiments were conducted and many styles were discovered with respect to the Jazz culture. Real jazz music was born in 1895 as a mixture of Blues and band music which played by African Americans and Creoles in New Orleans. This music was basically played on the old U.S Army music instruments like the marching drums of the cornet. It was basically a matter of improvisation given that most musicians of the day could not read music. Gradually, some white men noticed the popularity of this new trend and became interested. As a result many white people began playing jazz (Barrett, 45). Consequently, there was a fusion of the African and European music which blended to give jazz a new style from which a new culture sprang. Many of the white performers were used to make the culture much popular across the United States (Baraka, 25). The jazz music culture was soon taken over by the white middle class Americans and cities like Chicago and New York became canters for jazz music and culture. The growth and development of the radio industry was further instrumental in encouraging the growth of this culture. The numerous radio stations that sprang up around 1920 made it possible for many Americans to experience many kinds of music without the need to visit clubs. Many radio shows such as â€Å"potter palm† enhanced the popularity of jazz music and many people became fans (Barrett, 51). Armature concerts and other jazz performances were common in cities like Chicago. Originally, many African Americans got little airplay as many of the stations and clubs preferred the white jazz musicians (Shaw, 65). However, as the music became popular, artists like Louis Armstrong received much a irtime and many big bands were formed. Much of the influence of the jazz music was realized in the 1920s when majority of the youth went against the traditional lifestyle and adopted new ways. The traditional culture was slowly washed away amongst the youth through dressing and other mannerisms. The bold fashion statements (flappers) and new radio concerts were part of the rebellion realized amongst the youth (Barrett, 32). New styles of dancing like the Charleston were introduced by the African Americans and became very popular amongst the younger generations. Many of the youth began to make their hair in strange new ways while also donning sliver and golden slippers. In the same way, the women were not immune from this new wave that took over many of the youth. While there was indeed a lot of opposition from mothers and fathers on the new trend and how they thought it was affecting society, the peak of the women suffrage in the twenties coupled with the introduction of the flapper gave women much liberty to adopt the new culture. The happenings of the First World War led to many women joining the work force and this gave them many possibilities in relation to social life. Many people further advocated for equality and free sexuality and many female musicians emerged. Women musicians like Janis Joplin and Billie Holiday became very popular jazz musicians and were mostly inspired by Bessie Smith who had earlier became famous (Fitzgerald, 89). Nevertheless, there was

Game Theory Essay Example | Topics and Well Written Essays - 750 words

Game Theory - Essay Example 2 threatens to play q if the player 1 gives 2 the move; this may be bad for the player 1 so he decides to play W, but also would be bad for player 2. Now, given the opportunity to move, player 2 will prefer to play 1 since it is the remaining Nash equilibrium. One has to bear in mind the tree diagram of probability when handling game perfect equilibrium theory. In game 1, the correct sub-game starts at player2’s decision join; the condition that 2’s choices are Nash equilibrium strategy lowers or reduces the prerequisite that 2 takes the action that yields in the highest induce, thus, player 2 must play 1; these deductions are only possible because there exist a finite extensive form of the game, therefore exists a sub-game perfect Nash equilibrium. In addition, the Nash sub perfect game equilibrium can be jointed to for the tree diagram of probabilities (McCain 55). A different problem with sub-game excellence is that of the concept is not in an alternative unnecessary changing of the game tree. For instance, a tree diagram that has the same form as that of normal form as game 2 but has sub-game completeness (McCain 56). When manipulating for equilibrium in zero, some game will not take into account of the challenger playoff; this is because the opponents are implicit known, they are ever diametric. On the other hand, in non-zero games, one has to put in mind opponents playoff. These will always yield different outcomes. A relevant example is that of innovation of Blu-ray by Toshiba and Sony companies, if both companies goes for the same innovation, the results may be more convenient for only than Toshiba, but if the two companies don’t involve in the same kind of coordination (if only has a greater probability or chance of winning in the innovation ). The game in comparison is Blu-ray for Sony to that of Toshiba, now, if the two companies happen to pick option, then Sony will have a big pay off compared to Toshiba. Consequently, if Toshib a Company reconsiders to the option of HD DVD will leave the Sony Company with a play of o. this will be considered as that playoff 1 for selection of Blu-ray. However, (HD DVD, HD DVD) is another strategic equilibrium. The game theories will term these as pure strategy equilibrium in non-zero game of Nash equilibrium (McCain 78). The co-ordination between the companies will bear some common problems in the scope of business and innovations. Although it is better to understand that solutions reached is as a result of Nash equilibrium; solutions obtained are of the beneficiary to the companies; Sony and Toshiba. Therefore, it important to understand the mixed strategy of Nash equilibrium; this case will put the guiding principle to base on any of the player or company this means that the mixed equilibrium must yield some payoff outcomes (McCain 123). For instance, if we take the mixed strategy for Sony company to be y for choosing Blu-ray and (1-y) for Toshiba company for choosing HD DVD, we can use Toshiba’s payoff to manipulate the values for HD DVD and Blu-ray, these will yield two outcomes as follows; If Toshiba company chooses Blu-ray if Toshiba company goes for HD DVD (1-y)*(y+0)*1 =0*(1-y)*(y+4) y =4-4*y y*5 =4 y =4D5 In this example, Sony’s strategy is to an unsystematic choosing of Blu-ray is (4/5) and the same time (1/5) to that of HD DVD. Now, there will be a mixed strategy of (x, 1-x) of

Analysis and Interpretation of the Theme - The Bagman's Father Essay

Analysis and Interpretation of the Theme - The Bagman's Father - Essay Example The play has been set at a local restaurant which has several components; the first is a cluttered and cheap restaurant where all sort of people have access to food and drinks. The second is a fine dining restaurant where only high officials and elite's approach for their recreation and finally there is a sitting room where limited people sit spend their time. This story unfolds in such a manner that it highlights the negatives that prevail in the society and the underworld where life is pretty cheap and stakes are quite high. This story is something pretty unusual but depicts the reality of the darker side of life which most of us are not aware of. The life where death is common and one is taught to "Die happy" as it is part of their fate. This play is a very good example of a suspense thriller where on each step a mystery is awaiting our protagonist that is the Bagman. Devotion and dedication to a cause can be observed as he despite all the hurdles and obstacles that come his way h e still manages to maintain the dignity of his work. He is well aware of the fact that this profession can eventually take his life but despite the fact he continues his effort irrespective of what may come his way. He knows that if he meets Avila Schond on his way to the siting room where he is going in search of Ramachadran then things will not be in his favor so taking such a bold step portrays his courage and devotion. Another thing that is very intriguing is how smart he acts throughout the play and never takes a step backs despite all the hardships that came his way. He is determined to convey the message to Mr. Ramachadran through any means even at the cost of his life. When his instincts tell him that the message might contain something that can cause his death as his teacher whom he was really attached to was killed in the same manner, he still keeps his morale high and does not give up on hope at any cost and confronts to his duty. Throughout the course of the play the wri ter has incorporated violence, fraud, deceit and the ills that prevail in such a society. But despite that the writer did not fail to incorporate emotions in the play. Although the Bagman had been a bastard and was disowned by his own father, after ages when they met even then he had a soft corner for him and despite all the grudges he has for him he still cannot hide his feelings for his father and therefore he manages to express them at some point or the other. By the end of the play the father even manages to express the love he had for his mother, â€Å"I loved your mother,† he said. â€Å"I did, Son." Another point which shows that although being raised in an environment where cheating and fraud persist the bagman still finds someone like his teacher who is his only inspiration and although he is not with him anymore he adores him and seeks his teachings and has respect for him proving to be loyal to his master. "You know them, you know their business, you know the rela tionships, but when you carry their money, you don’t know what it’s for. And when you deliver these messages, you don’t know what they say.† This explains his job and how risky things were for him and irrespective of that he had to work for them knowing that his life is at stake over there. This story has a massive portion which deals with massacre and bloodshed with the use of deadly weapons and various other ways. The end of the play leaves the protagonist injured and when he is revived and the other characters