Ethics in International Environments Essay Example for Free

Ethics in International Environments Essay The different changes that are happening in the society greatly affect the norms and practices of people, especially those that are involved in the business sector. The existence of globalization has paved the way for business organization to expand their marketing operations outside their local countries and try targeting new consumers that are situated in foreign nations. However, in doing so, business organizations have to take into consideration the differences among nations, especially when it comes to values, beliefs, culture, legal system, and many others. In line with this, respecting and properly addressing the differences among countries also entails properly applying the decisions and business strategy of the company in such a way that it upholds business ethics. Business ethics refers to the applied or professional ethics that is used in order to identify the morality or rightness of a decision or action in ethical issues that arise in business organizations (Crane Matten, 2007). In line with this, the case study of the British American Tobacco Australia (BATA) in marketing their Winfield brand in Asia should carefully consider the ethical implications of their market expansion to the welfare of the consumers in that part of the world and also the overall effects of it in the robustness of the company. Brief Summary of the Case Study The British American Tobacco Australia (BATA) is maker of Winfield, an Australian brand of cigarette. Winfield is available in countries such as: Australia, New Zealand, Pacific Islands, UK, and Europe. The main competitive advantage of Winfield as compared with other brands is the reputation that it has wherein it boost quality along with the concept of ‘more for less’, without being regarded as a ‘cheap’ brand. The brand has showed strong financial growth starting from its launch in Australia and other international market place. However, the stricter tobacco advertising restrictions has made it difficult for the organization to market and communicate to the consumers in order to sell Winfield. Due to this, the organization decided to enter the Asian market because their tobacco laws are not as strict as compared with the United States and Australia. BATA wants to maximize the potential of the Asian market before it begins banning cigarette advertising and tobacco smoking. In order to expand in the Asian market, BATA has to practice the multi-domestic marketing strategy. The multi-domestic marketing strategy entails that business organizations have to tailor made a marketing standard that adheres to the culture and personal preference of the target foreign market of the company (Kurtz, 2008). In relation to this, business organizations also have the ability to maintain the standard quality of the product by making sure that despite the differences in the marketing strategy, it still adheres to the core value and objective of the brand (Kitchen Schultz, 2001). Ethical Issues BATA has to address different issues when it comes to entering the Asian market. First, the organization has to identify as to what degree standardize policy on cigarette advertising and promotion has to be applied across borders. Second, BATA needs to find ways in order to establish a balance between ensuring ethical marketing activities and still gaining from the freedom of communication in some international market places. BATA has to reconcile whether a global marketing strategy or multi-domestic marketing strategy is the most effective marketing model that will benefit the organization (Kurtz, 2008). The organization has to face the ethical issue that comes with marketing and selling their cigarettes in the Asian market. BATA has to deal with the ethical dilemma that marketing Winfield in Asia might place the lives of people in danger because of ill effects of tobacco smoking. In addition, the organization also has to take into consideration the exposure of the marketing of Winfield to minors. Moreover, the reputation of the company should also be given utmost consideration because their image of giving quality products with a desire to give satisfaction to customers might be threatened by a wrong marketing move. Formulation of Alternative or Possible Solution In order to properly address the ethical issues that exist and others more that might arise, BATA has to analyze their decisions and actions through the Social Contract Theory (SCT). The Social Contract Theory pertains to a wide range of theories that try to explain the idea of how people willingly give a part of their right in order to form the state with the main purpose of ensuring social order. Every individual has their own respective rights, which they freely surrender a portion of to a higher authority usually the government, in order to prevent chaos and preserve order in the society (Crane Matten, 2007). In the context of international business ethics, the Social Contract Theory allows the establishment of a framework that will help address the ethical issues in relation with Winfield. The Social Contract Theory solves ethical issue by means of the following: (1) establish core principles that are related to the organization; (2) provides recommendations for various communities; (3) examine the appropriateness of marketing practices; (4) enables the theoretical foundation of norms and values (Crane Matten, 2007). Based on the Social Contract Theory, the possible solution entails BATA should identify specific and effective core value system for the organization. In order to properly identify the decisions and actions that the organization recognizes as ethical or unethical an outline of the core value system of the organization is necessary. Another important step is for the organization to implement the multi-domestic marketing strategy that will give importance to the specific preferences of different foreign markets. The organization has to tailor-made their marketing strategy to the needs of respective foreign countries. The appropriateness of the marketing practices of the organization should also be assured by means of establishing a separate department in the organization that will oversee that the marketing of Winfield adheres to the culture, preferences, and law of the foreign market it is being catered. Moreover, the norms and values of the company should be uphold by means of making marketing ads and other promotional materials that targets adults rather than minors. In addition, BATA should place warnings about the ill effects of smoking to the health of people in the very packaging of Winfield and also, in their marketing campaigns even if the law of the foreign country does not require such. BATA has to protect the reputation of the organization and one effective way of doing so is by effectively practicing corporate responsibility (Blownfield Murray, 2008). The organization has to be mindful of their duties and responsibilities to their consumers and the society as a whole. Recommendation The Utilitarian approach to ethics is a kind of normative ethics that assesses the morality or rightness of action based on its outcome. In utilitarianism, a decision or action is ethical when it yields the greatest benefit for the greatest number of people (Crane Matten, 2007). Based on utilitarianism, BATA has to give importance to the welfare of their consumers and not only the organization’s profit in order to make their business processes ethical. By means of establishing the core value system of the organization and also by making sure that the promotion of Winfield is focus on adults together with the corresponding health warning, BATA can be able to give the greatest benefit or happiness to almost all stakeholders that are involve. The organization will gain more profit and further develop their company by means of entering the Asian market. In addition, BATA’s greater corporate responsibility will further boost the reputation of the company. In the side of the consumers, they will have more variation when it comes to cigarette choices. The consumers are also properly informed by the company of the health risks of smoking, which will give them informed-consent on deciding whether they will smoke or not. References Blowfield, M. , Murray A. (2008). Corporate Responsibility: A Critical Introduction. New York: Oxford University Press. Crane, A. Matten, D. (2007). Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization. New York: Oxford University Press. Kitchen, P. J. , Schultz, D. E. (2001). Raising the Corporate Umbrella: Corporate Communication in the 21st Century. New York: Palgrave Macmillan. Kurtz, D. L. (2008). Contemporary Marketing. New York: Cengage Learning.

Grandma Essay -- Personal Narrative Profile

She's sitting there, a blown-out shell as hulking and vacant and lifeless as the enchanted castles of my beloved fairy-tale stories. The television cries for attention, but her eyes refuse to acknowledge even its blatant wail. Behind tinted glass-is that smudged dirt or a protective coating?-eyes finally flutter open, the first sign of life. Are they blank? Do they beg for help or scream of past and present pain? I can't say-I haven't the courage to look. The world rotates around its axis three times an hour and I run with it. "Soccer cleats, water bottle, there you go." "Fine-I'll be there in an hour." "Okay, groceries, post office, soccer practice . . . hmm . . . what do you want for dinner?" Family members dance around the kitchen in the ultimate test of agility to avoid tromping on another's toes. "There's nothing to eat!" "Love you-bye!" "Come back here! Pick that up right now!" A slap of the cupboard door, dashed kisses, and a sprint for keys-trip! crash! yell! A mad cacophony-entirely normal, unsettling, and dear Grandma sits there. She has not moved. The eye of the storm? Or merely forgotten by time? Dad and I walk away from it all sometimes, releasing frustration in fruitless lament. Sometimes we laugh bitterly. Sometimes his words are a painful reminder of a happier and more carefree time. "I just had to get out of the house. Usually I can take it-but tonight!" His stride slows in failure. "I never wanted you to realize how different she is. I tried-I hoped you'd never recognize her illness. And pretending used to work. I'm-I'm sorry you have to see it now. She used to love to visit, you know, and you loved her back." I strain to remember lost time and attitude. "Grandma's here!" A rus... ...er a fairy godmother in a white and poofy dress waving a crystalline magic wand and saying the magic words as I am instantaneously granted love and patience and relief from guilt and dread. But there is no magic wand or sudden connection of love and understanding. There is no resolution of perfect peace. I stare at these words and am instead startled, not by supreme happiness or tranquility, but by a resilient hope. The world does not end with this page. I will push print and the world will go on, and I will continue to create my world. "Happily ever after" is unnecessary. Instead, maybe I will sit down next to her and simply speak. Tonight maybe I will kiss her cheek as she goes up to bed. Maybe I will hold her hand as she struggles up the stairs or joke with her, whether she understands or not. This is no end, and there doesn't yet need to be-I'm still trying.

Julius Caesar Concession

Julius Caesar Concession Essay Marcus Brutus was a noble man. He was loyal to himself and never did anything wrong without believing that what he was doing was right. Even though killing Julius Caesar was wicked and evil, when he did it, he had all the right intentions. Up to his very last breath, he thought that he was saving the people of Rome from an unjust ruler. He never wanted anything bad to come from it. He thought that he could bring peace to Rome Marcus Brutus, however, was very easily deceived. As long as someone told him that doing something would bring good, he would do it.This allowed Cassius to quite easily trick Marcus Brutus into doing what he wanted him to do. And being as sneaky as Cassius was he was able to pretty easily blame it on Marcus Brutus. The fact that he could be so easily tricked made him a prime target for Cassius to do the dirty work and share the blame. It can be argues that since he was so easily manipulated that you can’t really tell how goo d of a person he was. But since his intentions were so noble, that he was a truly honest, noble man. Unlike the other conspirators who chose to take place in the assassination of Caesar, Marcus Brutus did it to help his people.All of the others only took place in the assassination due to jealousy and dissatisfaction. And for Marcus Brutus, it was a big sacrifice to him as well, seeing that he and Caesar were good friends. And that that proves just how noble his intentions were. That he would kill his own friend if it meant that others could be safe. Even his enemies (Mark Antony and Octavius Caesar) respected him for the honest man that they knew that he was. He did evil things, that that did not make him an evil man. It’s like the old saying: â€Å"It’s the thought that counts† Works Cited Shakespeare, William Julius Caesar.

Breast Cancer - 1217 Words

Case Study 1: Breast Cancer Situation: The client is a 50-year-old female teacher who was notified of an abnormal screening mammogram. Diagnosis of infiltrating ductal carcinoma was made following a stereotactic needle biopsy of a 1.5 x 1.5 cm lobulated mass at the 3:00 position in her left breast. The client had a modified radical mastectomy with lymph node dissection. The sentinel lymph node and 11 of 16 lymph nodes were positive for tumor. Estrogen receptors and progesterone receptors were both positive. Further staging work-up was negative for distant metastasis. Her final staging was stage IIB. Her prescribed chemotherapy regimen is 6 cycles of CAF after a single-lumen central line was placed. 1. The client asks you to help†¦show more content†¦75 mg x 1.82 = 136.5 mg CASE STUDY PROGRESS: The client has now received 3 cycles of combination chemotherapy for her breast cancer. Her last treatment with doxorubicin, cyclophosphamide, and 5-fluorouracil was approximately 12 days ago. She came to the emergency room with a 2-day history of fever, chills, and shortness of breath. On arrival, she is disoriented and agitated. Vital signs are 86/43, 119, 28, 39.8 ° C, SaO2 85% on room air. Laboratory data include WBC 1.2 thou/cmm, Hct 24.9%, Hgb 8.7 g/dl, platelets 125 thou/cmm. Differential WBC count shows 37% granulocytes, 60% lymphocytes, 3% monocytes. Chem 14 is within normal limits, with the exception of BUN 28 mg/dl, creatinine 1.6 mg/dl, and lactic acid 2.4 mg/dl. Chest x-ray demonstrates diffuse infiltrates in the left lower lung. †¢ Granulocytes include neutrophils, basophils, and eosinophils. †¢ Bands, or stabs, are immature neutrophils. †¢ Nongranulocytes include lymphocytes and monocytes. The formula for absolute granulocyte count (AGC) is: AGC = Granulocyte count (%Neutrophils + %Bands)/100 X WBC AGC = 0.37 X 1200 = 444/cmm 10. The client’s AGC is 444/cmm. What is the significance of an AGC of 444/cmm? 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